If you’re running Google Ads for your business, completing the business verification process is difficult to keep your ads running smoothly and comply with Google’s advertising policies. In this guide, we’ll explain everything you need to know about how to do Google Ads business verification, including why it’s important, what documents are required, and how to complete the process step by step.
What Is Google Ads Business Verification?
Google Ads business verification is a process by which Google confirms the legitimacy of your business before allowing you to continue advertising. This ensures a safe and transparent ad environment for users. Verification may be triggered for certain industries, ad formats, or due to changes in your ad account.
Why Is Google Ads Business Verification Important?
- Prevents ad disapprovals and account suspensions
- Improves ad credibility and trust
- Ensures compliance with Google Ads policies
- Necessary for industries like finance, travel, tech, healthcare, or government services
When Does Google Require Business Verification?
Google may request verification if:
- You’re promoting sensitive services or regulated industries
- You’ve triggered Google’s advertiser verification program
- You’ve made changes to billing or business info
- There’s suspicious activity or a policy violation
- Advertiser Verification is for everyone
Documents Required for Business Verification
To complete the verification, you typically need:
- Government-issued business registration document
(e.g., business license, tax registration certificate) - Proof of identity of the advertiser or business representative
(e.g., passport, driver’s license) - Business address proof
(e.g., utility bill, bank statement with address) - Official website
Step-by-Step Guide to Google Ads Business Verification
Step 1: Log in to Google Ads
Go to Google Ads and sign in with the email linked to your business account.
Step 2: Check for Verification Notice
If your account is flagged, you’ll see a notification banner at the top or a prompt in your account dashboard asking for verification. Click “Start Verification”.
Step 3: Fill Out Business Details
You’ll be required to enter:
- Legal business name
- Upload Company document
- Business address
- Industry or business type
- Describe the company’s business model
- Target audience
- Keep it simple
- Select everything “WE” own this
- Contact information
Make sure the details match your legal documents exactly.
Step 4: Upload Required Documents
Attach high-quality scans or clear photos of the requested documents. Ensure:
- All text is visible and legible
- No editing or alterations are made
- File formats are PDF, JPG, or PNG
Step 5: Submit the Form
Once all details are filled and documents uploaded, submit the form. Google will review your application.
Step 6: Wait for Verification Review
The verification process may take anywhere from 24 – 48hours business days, sometimes longer depending on the case. You’ll be notified via email once the review is complete.
Step 7: Verification Approved or Denied
- If approved: You’ll receive a confirmation email, and your ads will continue running without interruption.
- If denied: Review the reason, correct any issues, and resubmit the application.
Common Mistakes to Avoid
- Using mismatched names or addresses on documents
- Submitting blurry or low-quality scans
- Providing outdated or expired documents
- Ignoring the verification prompt
Tips to Get Verified Faster
- Use an official business domain email (e.g., info@yourbusiness.com)
- Ensure consistency across all documents
- Submit documents in English (if possible) or provide translations
- Monitor your email for any additional verification steps
What Happens If You Don’t Verify?
Failure to complete verification in time can result in:
- Ad disapprovals
- Account suspension
- Limited ad serving
So it’s critical to start the process as soon as you receive the request.
Final Thoughts
Completing the Google Ads business verification process not only helps keep your campaigns compliant but also builds trust with users and protects your advertising investments. By following this step-by-step guide and preparing the right documents in advance, you can ensure a smoother and faster verification experience.
Need help with your Google Ads setup or verification? Contact our ppc experts today for personalized assistance!